1. What cookies are
Cookies are small files a website stores on your device. We use similar technologies (such as local storage) to remember your choice and, only if you accept, to measure site usage and advertising. Controller: AMG COMUNICA S.A.C. (MarcalBus), RUC 20606668733. More information in the Privacy Policy.
2. How your consent works
When you arrive, analytics and advertising cookies are off (Consent Mode v2: ad_storage, analytics_storage, ad_user_data and ad_personalization set to "denied"). Even so, before you accept, the site loads Google Tag Manager and Google may receive usage signals from the page (for example, which page is visited and technical connection data such as the IP address), without any cookies being installed or persistent identifiers being stored on your device. Measurement and advertising cookies are only installed if you click Accept. If you click Reject, they are not installed. We will not show the notice again while your choice is stored.
3. Cookies we use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and measures site usage. | 2 years |
| _ga_<ID> (_ga_9V515LS8VM) | Google Analytics | Keeps session state in Google Analytics 4. | 2 years |
| _gcl_au | Google Ads | Measures ad conversions. | 90 days |
| _gcl_aw, _gcl_dc, _gac_* | Google Ads | Store ad-click information to measure conversions. | 90 days |
| _clck, _clsk, CLID, MUID | Microsoft Clarity | Identify the visitor and session to analyze site usage. | 1 day to 1 year |
| marcalbus_consent | MarcalBus (local storage) | Remembers your cookie choice. | Until you clear browser data |
Durations are the typical ones stated by each provider and may change. Google Ads may also use other Google advertising cookies with durations of up to 13 months.
4. How to change or withdraw your consent
You can change your choice at any time using the Cookie settings link in the footer of every page. If you withdraw consent, we stop using measurement and advertising cookies and Google goes back to receiving only the cookieless usage signals described above; to delete cookies already stored, clear them from your browser settings.
5. Third parties
Measurement and advertising cookies are managed by Google (Analytics, Tag Manager, Ads) and Microsoft (Clarity), which may process data outside Peru. See their privacy policies for details.
6. Changes
We will update this policy if the cookies we use change. Last updated: October 31, 2026.